Part 3: Blog Post

Blog Post Planning

The planning of our blog post started by building a time line from end to beginning.  To even start that process, we needed to figure out the WHO, WHAT, WHERE, WHEN, WHY of our audience and of Olly, itself.

To successfully reach our target audience in the blog post, we had to come to a consensus of who are target audience is. Once figuring out our target audience (males and females 18-34) it leads us to what tone, voice and style we wanted to use while creating our blog to successfully reach and speak to them.  The tone, voice and style that we used to reach the target audience was using a witty and informative approach. By using this approach, we are able to get our main facts about Olly in a creative way and keep the interest of the reader long enough to direct them to our call to actions.
After we learned our product, we could begin with the objectives we wanted to meet and how we would reach them. The goal of the blog post was to create a “buzz” about the new interactive robot. To create such “buzz”, we highlighted the main, intriguing points about Olly. To create the “buzz” for Olly we decided that highlight the fact that he will interact with you in a personal way, making Olly stand out to the competition.

Next, we decided on what action we wanted the reader to take. Obviously reading our content is one of the primary actions but we want to direct the reader to our main website and our social media pages. Our social media pages will be a gateway to more information about Olly, showing them in more detail of how Olly interacts and they will see the promotion of free shipping there.


After we figured out our audience, the goal, how get the goal across and our call to action, we could begin writing our blog.  Knowing that the digital reader scans content instead of reading word for word, we knew to write in an F pattern and utilize the inverted pyramid- describing what Olly is and a call to action to the website.

Using these elements in our blog post will optimize our web-copy, generating more web traffic, social visits and hopefully more sales.

Meeting Our Objectives

Our content met our objectives by utilizing Olly’s benefits to the reader, creating enough interest for them to click on our CTA of going to our web site and social media pages. We promoted Olly in a way that the reader will believe that the product will be doing him or her a favour if they were to have Olly in their life, filling a void they didn’t know they had.

Another way we met our objective is that we know our audience. Knowing our audience is key to successfully getting the reader to our web page from our blog. Knowing the 80/20 rule (80% of our sales is from 20% of our audience) we wrote in a way that targeted our audience that we create that 20%. To create the 20% we thought that highlighting the “cool” and new benefits had to offer the technology obsessed 18-34.

We wanted to use the “what’s in it for me” approach. By using this approached we wanted use more “you” and not “we” while writing. Using “you” means we are speaking to them and not at them, this makes it more about the reader and less about Olly. This also helps us show the reader that Olly will make the readers life easier and utilize their time in the best way possible.


Want to meet Olly? Come say Hey Olly! And see how Olly introduces himself.

Want to know how Olly can help you? continue reading (  And connect with Olly on Facebook and Twitter pages

Creating these call to actions, we wanted them to meet our goal of visiting our web site and social media pages. To do this, we used short phrases that were action oriented to entice the reader to click on the link.

For each call to action, the reader will know exactly what they should expect when clicking on the link. For example, our first call to action is for the reader to meet Olly, Olly’s catch responds to “Hey Olly” so we thought it would be a creative way to have the call to action as “Want to meet Olly? Come say Hey Olly! And see how Olly introduces himself”. The reader knows that they are simply being introduced to Olly,

Our purpose of our CTAs is to get the reader to learn more and educate themselves on Olly. Because we don’t want to have a too long of a blog to bore the reader, they can continue reading at their own pace, on topics of their interest at Olly’s website.
For our social media, we put social share button at the top and bottom of our blog post. Since our secondary goal was to get the reader to our social accounts, we thought it would be more beneficial to use our website as our main CTA and just use social buttons to connect with Olly via social media.

In-depth Justifications

While writing the blog post for Olly, we wanted to start with the headline and build the copy around the headline. The headline is the what guides the digital reader to continue to read the article, we thought it was important to create a headline that would intrigue the reader to want to learn more.

The headline that we decided to go with is “A robot having a personality isn’t an oxymoron anymore, World, meet Olly”. The way to get your content shared by people on social media, or email forwards, is by creative, quality content. This headline is short and direct, using a witty way to grab the reader’s attention, yet it is still digestible for the reader to understand that they are going to learn about a new product.
After we established what the headline was going to be, we started the web copy. To write the web copy we used an inverted pyramid. Using the inverted pyramid, in the first paragraph we explained what Olly exactly was with a call to action beside it. After the “conclusion”, we briefly outlined who Olly exactly was, followed with how Olly will benefit the reader’s life.


We also wrote the blog post in the F patter. The current digital reader wants to be told where to look, what to read and what to do, writing in the F pattern will allow the reader to scan the most important facts about Olly via bullet points and short staggered paragraphs. The reader should be convinced after scanning our blog post to click on our CTAs and learn more about what interests them about Olly.


We also used a visual in our blog post. The visual that we used was a visual that showed Olly saying “You’ve been sitting here for two hours. Get up and walk a little”, this image is a representation of what we are highlighting to the reader. People process images faster than they do text, having this as our image will tell the reader that Olly has more to offer than you telling him what to do, Olly will help you do things. Our web copy supports our image, going into further explanation on how Olly will get to know your daily habits.

Blog Post:

                      A robot having a personality isn’t an oxymoron anymore     
World, meet Olly.


With all of the interactive robots coming to the market everyday, you’re probably wondering “how can Olly be different?”


Yes, we are all aware of where times are going, first there was Siri then there was Amazon Echo, now there is Olly, your robot assistant with a great personality. Want to meet Olly? Come say Hey Olly! And see how Olly introduces himself.

Olly doesn’t just do your basic voice-command actions, Olly will really get to know you on a whole new level. Olly will start learning your habits, listen to your goals, and help you achieve them!

Sometimes your alarm clock is not enough for you to get out of bed, sometimes you need someone to remind you that you picked up running. Olly will be that friendly voice in your head to motivate you, or at least make you feel guilty enough to get you out of bed.

You are probably wondering a couple things:

  • How does Olly pick up on my daily routine?
  • What type of personality does Olly have?
  • What other benefits will Olly provide me with?
  • Oh, and those privacy issues we all know about.

Olly will pivot while you move around, picking up on your daily routine and yes, since Olly is polite, Olly wants to face you while he(she) speaks to you.
This personality we speak of is how Olly views you, you essentially create the tonality of your “personal assistant”.

  • If you are a curious person, Olly will regurgitate facts for you and share them randomly throughout the day.
  • If you are an unorganized person, with poor time management, Olly will help you organize your life.

Olly’s main priority is you and aiding you throughout your day. Yes, Olly does interact with other people in your household but, they will receive more of a basic response compared to the personalized and well thought out response you will receive.

If you are looking for a more humanized connection than your current robot assistant offers you,
Olly is the best choice for you.

Want to know how Olly can help you? continue reading (  And connect with Olly on Facebook and Twitter pages


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