Changes Made to my Introduction Post

1st Change:

Old: “My Goal: Live life to the fullest surrounded by amazing people!”

New: “My Goal: Live life to the fullest with amazing people!”

Reason:

This is a simple word change to make the sentence simpler. I also find that the new sentence is better phrased because the word with is inclusive, whereas the word surrounded isn’t. The new sentence makes the message easily scannable and clearer to my readers.

 

2nd Change:

Old: “Beauty Tips ‘n Tricks features exactly that, useful tips and tricks related to makeup, skincare and all things beauty related!”

New: “Beauty Tips ‘n Tricks features useful nuggets of wisdom related to makeup, skincare and all things beauty related!”

& **INSERTS IMAGE**

Screen Shot 2017-03-06 at 8.39.46 PM

Reason:

I decided to eliminate the wordiness in this sentence by removing the unnecessary words “exactly that,”. I also eliminated some repetition by removing, “useful tips and tricks” and replacing it with “useful nuggets of wisdom”. The sentence is now easier to read, not repetitive and includes more plain language for my audience.

The reason I inserted the image here is so that it is right underneath the introduction of myself and goes directly beside the “Facts about me”. This photo allows my audience to see what I look like so that they can put a face to the name, and feel like they’re having a conversation with me, a real person.

 

3rd Change:

Old: You’re probably wondering how I have time for this, between exams, work and a social life, so let me explain.

Makeup has been a hobby of mine since I was 14 years old, and skincare/ the beauty industry for the past 5 years.

Now that I am enrolled in a program that allows me to express and explore my creativity, I am ecstatic to have been able to start this blog about my true passion.

New: You’re probably wondering how I have time for this, between exams, work and a social life, so let me explain.

Makeup has been a hobby of mine since I was 14 years old. I have always aspired to become a beauty blogger, I just never knew where to start. I have been in college for long 3 years so far and it has given me the guidance I needed to follow my passion.

So now during the busiest time of my life, I know where to begin!

Reason:

I realize that the second sentence was choppy and may not be easy to read so I eliminated the second half, “and skincare/ the beauty industry for the past 5 years”. The next sentence wasn’t very clear and included terms that I don’t think are very relatable to my audience. I decided to scratch that whole sentence and re-write it. The two new sentences are much easier to read because they flow together and use plain terms that my audience will understand.

The last sentence was added as a reinforcement statement relating back to the beginning of this section, “You’re probably wondering how I have time for this, between exams, work and a social life, so let me explain.”. I used this sentence to justify the information I gave my audience about myself and reassure them that I know what I’m doing. By giving my audience a personal story about myself it will allow my readers to authenticate me.

 

4th Change:

Old: “I will be regularly posting about different products and topics weekly, however feel free to send me an email or comment on my posts with a product or topic that you would like to know about, and if I have any advice to give I will definitely post it!

New: “I will be posting about different products and topics weekly, but feel free to send me an email or comment on my posts with a request and I will do my best to post the answers asap.”

& **INSERTS IMAGES**

Screen Shot 2017-03-06 at 9.00.54 PM

Reason:

The purpose of this section is to engage my audience by addressing their needs. The original post is too long, wordy and repetitive. I removed words that weren’t needed and changed the last sentence completely. The new sentences’ message is clear and concise. My message and call to action are now easy to read and understand, giving me a better chance that my audience will actually engage.

These 2 images were inserted right after mentioning that I will be discussing different products and topics weekly. Showing the audience a snippet of what’s to come may intrigue them to check back about any of the products shown. Including images also makes the whole post more interesting and appealing to the reader.

Using images caters to the f-pattern as well, making it easy to grab the reader’s attention and breaking up the post to make it easier to read.

 

5th Change:

Old: If you care about makeup, skincare or anything related to the beauty industry Beauty Tips ‘N Tricks is here to help! – Boys, this means you too. Everyone should give a crap about their hygiene!

New: If you care about makeup, skincare or anything related to the beauty industry be sure to check my blog weekly for new posts – Boys, this means you too.

Take a few minutes to give a crap about yourself!

xo,

Crystal

Reason:

Instead of telling my readers what they already know (“Beauty Tips ‘N Tricks is here to help!”), I wanted to give an extra call to action. I am not being aggressive or assertive, but just giving my audience a re-cap of what they’ll be getting and when to revisit my site.

I thought that the last comment “Everyone should give a crap about their hygiene!” could come across as rude, and isn’t really relevant anyway. The focus of my blog isn’t hygiene, and I didn’t mention anything to do with hygiene in the rest of the post. I took that out and replaced it with a better statement, “Take a few minutes to give a crap about yourself!” to tell my readers that they should care about themselves and they can definitely do it by reading my blog.

I ended off with a web-signature, “xo, Crystal” to become more personal with my users. By signing off as my name it certifies to my readers that I am the one writing to them. It also gives the blog post more structure than just ending it.

 

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Following 5 Guidelines to Re-Write Content for Plain Language

  1. Write for your audience:
  • I write directly to my audience by using pronouns such as ‘you’ throughout the whole post.
  • I used common lingo that my audience will relate to and understand.

 

  1. Organize information logically
  • I immediately introduce myself to my audience
  • Give my audience some facts and information about me that they will likely relate to
  • I then address the how/why/what about my blog
  • Finally, I end off with two calls to action (send an email/comment & check my blog weekly for new posts)

 

  1. Write for action
  • Throughout the post, I use positive language and emphasis such as exclamation points to express my excitement and enthusiasm
  • I use many verbs to describe myself and what my purpose is, as well as using action verbs toward my audience to encourage them to engage with my site
  • The purpose of my post is justified by letting my audience know that they should check back weekly for new content

 

  1. Keep it short
  • I used mostly short sentences to keep it easy to read
  • I divided my information into very small paragraphs
  • I included a bullet list to show some key points
  • All of these elements were used to form an f-pattern to make it easy to read
  • Re-writing sentences in plain language writing

 

  1. Design it for reading
  • I made my post easy to scan by using short bolded sentences
  • Bullet point information
  • Adding visuals (in this case an image of myself and two images with products in them – both taken by me)
  • Small paragraphs to separate ideas
  • Writing to my reader with plain language terms that are common to my audience specifically

Introduction to Beauty Tips ‘N Tricks

Hey there! I’m Crystal, a 21-year-old Windsorite writing to share some beauty insight with you.

Screen Shot 2017-03-06 at 8.39.46 PM

Some facts about me:

  • I am a full-time college student
  • I am certified in makeup artistry
  • I have two fluffy kitties that I love
  • My Goal: Live life to the fullest with amazing people!

Beauty Tips ‘n Tricks features useful nuggets of wisdom related to makeup, skincare and all things beauty related!

You’re probably wondering how I have time for this between exams, work and a social life, so let me explain. 

Makeup has been a hobby of mine since I was 14 years old. I have always aspired to become a beauty blogger, I just never knew where to start. I have been in college for long 3 years so far and it has given me the guidance I needed to follow my passion.

So now during the busiest time of my life, I know where to begin!

I will be posting about different products and topics weekly, but feel free to send me an email or comment on my posts with a request and I will do my best to post the answers asap.

If you care about makeup, skincare or anything related to the beauty industry be sure to check my blog weekly for new posts – Boys, this means you too.

Take a few minutes to give a crap about yourself!

xo,

Crystal

Digital vs. Traditional Content Development

Digital content development is different from traditional content development based on one main factor, the audience.

Traditional content development was created for the goals of the company. Any content was created for whatever the company wanted the consumer to do. For example, A company creates an advertisement saying “Buy this Toothpaste Now”; this is simply telling the consumers to do something because it benefits the company.

Digital content development is creating content specifically for the user. Now companies realize that just simply telling their consumers to do something doesn’t work. We now have to look at how it benefits the consumer and explain why they should take action. Digital content is also created to spark conversations among consumers. Companies now want their consumers to be involved by creating user generated content (UGC).

This UGC is hugely important for a company because these consumers are speaking to the reputation of the company, spreading brand awareness and advocating for their products – this means free advertising.

It’s pertinent that companies understand that digital content creation exposes them to a much more vast audience. The digital world is like a whole other dimension that can be used to their advantage if they simply put ideas out there, because someone is going to pick up on it. These days because of the volume of people in the digital world, something so simple could go viral in seconds. What this means for a brand is invaluable.

Plain Language Writing for the Web

Writing in plain language is about understanding your audience.

In order to write in plain language for the web, it is imperative to understand the way your audience behaves online. Most people don’t take the time to read every word, instead they scan through information. If your content is not written to accommodate these behaviours, the reader won’t get what you’re trying to say.

The importance of writing in plain language is to provide your audience with clear, simple information.

There are key points to writing in plain language, such as:

  • Using common terms that your audience uses
  • Using pronouns to speak directly to your audience
  • Eliminating repetition
  • Understanding how the audience reads – heat maps/f-pattern give us a guideline for how to structure the information
  • Writing to the reader
  • Writing for the medium
  • Using short sentences/paragraphs
  • Giving your audience exactly what they need – avoiding wordiness or irrelevant information

All of these factors should ensure that the reader can easily find the information they were looking for and understand it.

If the information is not clear, the reader will likely leave the page and never return.